Transform into an iconic brand
Achieve dominance, maximise value, change lives.
The graveyard is filled with brands that refused to innovate.
Kodak / Nokia / Netscape / Blackberry / Polaroid / Pan Am / RadioShack / Enron / Myspace / Pontiac
Brand Positioning Rapid Diagnostic
Revolutionise through innovation.
“Revolutionizing through innovation” is a powerful mantra that underscores the importance of embracing creativity, ingenuity, and forward-thinking to drive positive change. Here are some key principles and strategies to embody this philosophy, click on the circle to find out more about each process.
With INNOVATIVE BRANDING you will be able to comprehend and predict evolving customer preferences, skillfully transform them into meaningful propositions, and swiftly deliver them to the market.
Achieve sustainable growth through ethical decision integration! In a world inundated with social, political, and environmental crises, businesses are now seen as catalysts for societal change. Organizations are evaluated by their actions, not just their advertisements. READ MORE
At INNOVATIVE BRANDING we leverage data analysis, trend prediction, and innovative strategies to create groundbreaking products and experiences that foster unwavering customer loyalty, drive revenue growth, and build a strong brand identity. READ MORE
With our INNOVATIVE BRANDING, we seamlessly integrate AI marketing into your organization, saving significant
budget and time. This strategic move empowers you to deeply understand your customers, delivering faster, superior
quality services and products, outpacing your competition. READ MORE
At INNOVATIVE BRANDING, our approach is rooted in trend analysis, prediction of customer behavior, and the use of innovative strategies. By employing these tools, we help to construct a future customer avatar that guides you in making informed decisions regarding market selection, integrating new products, and creating additional revenue streams for your business. READ MORE
Welcome to
INNOVATIVE BRANDING
The hub of innovation, purpose, and sustainability!
Here, we unleash the power of brands that are not just chasing success, but relentlessly striving to make a meaningful impact on the world.
We believe that INNOVATIVE BRANDS are the game-changers. By putting purpose and sustainability at the forefront of our strategies, we not only drive long-term growth and profitability, but we also create a better tomorrow for all.
So, join us on this exhilarating journey, where passion meets profit and purpose paves the way to success. Let’s make waves and leave a lasting impression together!
I'm Olga, the founder of INNOVATIVE BRANDING .
As an internationally recognized business leader, strategist, and speaker with over two decades of experience, I’ve had the privilege of collaborating with political leaders and business moguls, turning their visions into profitable brands.
Over the course of my career, I’ve engaged in strategic consulting for government institutions, tech startups, and financial organizations across 15 countries. I’ve had the honor of working alongside industry giants such as Philip Morris, Galleher, Nestlé, BAT, JTI, Tuborg, and Avon, among others, designing products and services you might even be familiar with.
Along this journey, I’ve been fortunate to receive awards for my innovative contributions. I’ve always been fascinated by the world of business, and this passion has driven me to start several successful companies. Back in the early 2000s, I even had the chance to be part of a TV show that showcased accomplished women in business. This show reached a massive audience of over 46 million people every week, allowing me to share my knowledge and insights on a global scale. What
What truly ignites my drive is a commitment to helping brands transcend the ordinary, evolve into strategic business assets and industry icons.
My approach sets itself apart through a unique blend of creativity and strategy. Rooted in academic background in art, music, and fashion, and enriched by experience as a business founder, my skill set encompasses future trend prediction, analysis of consumer behavior, and innovative product design.
I take pride in my holistic and data-driven approach to constructing thriving business ecosystems and strategies.
I absolutely love helping brands unleash their true potential and become unstoppable forces in the
market.
Meet Innovative Branding Partners
During my years in business, I’ve had the privilege of forming strong partnerships with industry-leading experts across various fields. Collaborating with top talents in financial planning, risk mitigation, strategic acquisition we able to provide the support brands need to transcend being mere differentiators and transform into highly valuable strategic business assets.
Glen Surles
Meet Glen, a finance maven whose innovative spirit extends far beyond traditional investment strategies. He is a staunch advocate for innovation as a core investment principle, a belief reflected in his pioneering approach to financing some of the world’s most groundbreaking projects. Glen’s expertise in risk management and insurance doesn’t just influence his work; it revolutionizes it. Throughout his tenure in various high-stakes sectors, Glen has remained at the forefront of intersecting finance with risk mitigation. Notably, as Senior VP at Willis Corroon Inspace, he developed the concept of risk mitigated project finance, a testament to his forward-thinking methodologies. Today, Glen excels at structuring finance solutions that encompass risk management and insurance, ensuring that companies remain compelling prospects for investment. His unique skill set and strategic insights make him an invaluable asset, transforming potential vulnerabilities into robust investment opportunities.
Frederick Giarrusso
Meet Frederick Giarrusso — a visionary entrepreneur and seasoned investor whose passion for innovation has made waves in the high-growth technology sector. Throughout his dynamic career, Frederick has been a trailblazer in several emerging industries, including commercial space flight, predictive analytics, energy, and financial services, always with an eye toward the future. With a solid academic foundation, Frederick earned a Ph.D. in Management Science & Engineering from Stanford University. This propelled him into influential roles such as founding the Rotary Rocket Company and Data Digest. His leadership prowess further shone through during his tenure as Managing Director at Llenroc Capital and as a Managing Partner at Decision Strategies, Inc., where he managed multi-billion-dollar investment projects in the energy sphere. At the heart of his many achievements is a knack for crafting innovative financial strategies, enabling even the most ambitious projects to reach fruition. Frederick’s strategic insights and stewardship continue to pave the way for aspiring ventures to succeed in a rapidly evolving world.
Giacomo Catalano
Meet Frederick Giarrusso — a visionary entrepreneur and seasoned investor whose passion for innovation has made waves in the high-growth technology sector. Throughout his dynamic career, Frederick has been a trailblazer in several emerging industries, including commercial space flight, predictive analytics, energy, and financial services, always with an eye toward the future. With a solid academic foundation, Frederick earned a Ph.D. in Management Science & Engineering from Stanford University. This propelled him into influential roles such as founding the Rotary Rocket Company and Data Digest. His leadership prowess further shone through during his tenure as Managing Director at Llenroc Capital and as a Managing Partner at Decision Strategies, Inc., where he managed multi-billion-dollar investment projects in the energy sphere. At the heart of his many achievements is a knack for crafting innovative financial strategies, enabling even the most ambitious projects to reach fruition. Frederick’s strategic insights and stewardship continue to pave the way for aspiring ventures to succeed in a rapidly evolving world.
Dana Al Salem
Dana Al Salem is a luminary in the global tech and innovation landscape, whose journey commenced in the digital media realm in 1994. As a freshly minted Summa Cum Laude graduate from AUP and Parsons School of Design, Dana co-founded Clockwork, a pivotal Stockholm-based agency that led interactive digital platforms and was acquired within six years. Her pioneering spirit propelled her to co-found Yahoo! France and subsequently Yahoo! Europe, where she was instrumental in the rollout of 40 online services. Transitioning to television in London, Dana’s expertise in on-air audience retention earned her two World Gold Promax awards by 2005. A beacon for innovation, Dana’s most recent endeavors include spearheading a MedTech company amidst the global health crisis and championing initiatives for women’s empowerment through a specialized investment fund. As a Grand Jury Member and Special Advisor to various governments and organizations, she continues to lend her voice and expertise to the global dialogue on technology, all while fostering education for young women worldwide and holding esteemed positions on multiple advisory boards. Meet